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SuperDisk!™ About Press Marketing Technology Purchase More Disk Space™ About Press Marketing Technology Purchase |
SuperDisk!™ Marketing SuperDisk!™ 1.0 was launched in 1991 with news coverage in MacWEEK and MacWorld magazines. The software was shipped directly to users in a subdued, blue and maroon colored box. Once sales started to mount, Alysis secured distribution for SuperDisk!™ through Ingram/MicroD, MacWarehouse, MacConnection, MacZone, Mac's Place and other channels. Alysis began advertising for SuperDisk!™
by placing ads in MacWarehouse and MacConnection advertising pages in MacWorld
and MacUser magazines. These advertisements were effective
and helped to preserve cash flow: MacWarehouse and MacConnection accept
product as payment.
When Alysis released SuperDisk!™ 2.0, the company introduced a new, brighter package. The package required less wood pulp and was made with recycled paper and water-based inks.
Alysis also made several bundling
agreements with hard drive manufacturers. Mac's Place and ETC were
among the companies which shipped a disk and manual with their hard disks.
These companies paid a reduced wholesale price for the limited packages
and provided advertising space in catalogues and magazines.
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